Yes! The sweet ignorance of not knowing how many calories you're drinking in that beer you've avoided looking up on the Internet! Well, those numbers may be staring you in the face soon from a bottle of wine, beer or liquor, whether you want to know it or not!
Nutritional information has been approved by the government which allows booze producers to include those facts on their labels. So far, it's only voluntary....it's up to the producers if they want to. Question is, will it change your drinking habits?
Personally, I think both consumers and liquor companies want the labeling--we want it so we can know how fat and happy the booze will make us, and beer distributors want it so they can pedal their pansy diet beers to women. Plus those mamby-pamby diet beers are targeted to the well-heeled metrosexuals who like to pound away a 6-pack every night and still want to be able to fit into their skinny jeans on the weekend!
What's also laughable is watered down Bud Light Select 55 at 2.5% alcohol has half the calories of a Guiness, which has twice the alcohol. But, if you're THAT worried about calories and nutrition, maybe you might want to...oh...I don't know....NOT DRINK ALCOHOL? Just a thought.
And don't forget the poor bartender. Does he or she really want to start to have conversations about which flavored vodka is lowest in calories when the line is 5 deep on a Saturday night?
Dr. Mike Roizen will talk about this with me this morning at 7:50am. I'll bet he thinks it's a good idea. What about you?