“We wanted to focus our initial effort on key markets to really try to move the needle in awareness,” said Laurie Fenton-Ambrose, president and CEO of LCA.
LCA’s awareness push comes on the heels of USPSTF’s July announcement recommending scans for those considered at high-risk for lung cancer. Those recommendations direct health care reimbursements from the government and often private insurance companies. In making its recommendation, the panel considered facts from the National Lung Screening Trial, which concluded that CT scans were more effective than X-rays in detecting lung cancer and that lung cancer, if caught early enough, could see a great reduction in mortality rates.
In 2011, LCA released its National Framework for Excellence in Lung Cancer Screening and Continuum of Care and those guidelines ensure responsible screening practices across the nation. Today, more than 105 screening centers have adopted these principles or have been identified as following best practice guidelines in lung cancer care. More than 50 additional screening sites are in the pipeline for inclusion in the network.
“This recommendation was a monumental move in the fight against lung cancer but now people need to know if they are at risk and if they are, take action,” said Fenton-Ambrose. “Lung cancer is the top cancer killer in the
LCA, which has been advocating for better lung cancer screening protocols for more than 10 years, uses its most recent campaign to direct people to its online Risk Navigator featuring questions the user answers to determine personal risk for lung cancer. From www.atriskforlungcancer.org users are directed to local screening centers recognized by LCA as responsible partners.
“Everyone needs to determine their risk and go further by encouraging a friend or a loved one to do the same,” said Fenton-Ambrose. “We are reaching out in
Other markets that are primary targets include Atlanta, Augusta-Aiken, Baton Rouge, Boston, Chicago, Cincinnati, Hartford and New Haven, Louisville, Raleigh-Durham, San Diego, Seattle, Tampa, West Palm Beach and Washington D.C. Donations to support the campaign and its expansion can be made at www.fundmoremoments.org.
LCA is the only national non-profit dedicated solely to providing support and advocacy for people living with or at risk of lung cancer and has long advocated for the use of low-dose CT scans in at-risk populations for the early detection of lung cancer. LCA recognizes 10 centers of excellence in New York: Albany Medical Center, Maimonides Medical Center, Winthrop University Hospital, Columbia University Medical Center, Comprehensive Thoracic Oncology Program of Continuum Cancer Centers of New York, Icahn School of Medicine at Mount Sinai, NYU Langone Medical Center, Mercy Medical Center, Upstate Cancer Center of Upstate Medical University Hospital and White Plains Hospital. LCA also has been active in addressing the stigma of lung cancer, including its notable and award-winning campaign “No One Deserves to Die,” which highlighted the often public perception that those diagnosed with lung cancer bring the disease upon themselves by engaging in high-risk behaviors, such as cigarette smoking. LCA also played an integral role in the passage of the 2012 Recalcitrant Cancer Research Act which requires the National Cancer Institute to put a plan in place to reduce lung cancer mortality.
About Lung Cancer:
Lung cancer is the leading killer in the